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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Something has to be said about a first mover advantage, it makes things easier.

Fast Fashion 98
Fast Fashion Fashion Apparel Department Stores 98
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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

JUNE 28, 2022

By Tricia McKinnon How easy is it to turn a brand around? During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” billion in 2012.

Fashion 98
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